Client: Physician's Choice Medicare Plus HMO by GEMCare Health Plan
Project: 2012 Annual Enrollment Campaign
Project: 2012 Annual Enrollment Campaign
This was an annual ad campaign targeted at seniors to inform them of their Medicare benefits and encourage enrollment into GEMCare, a health plan consisting of local doctors and specialists. One of the challenges presented when designing these advertisements was fitting all of the required text into the allotted space. I was also required to keep the majority of the text at or above a 12 point font size since we were advertising to a senior audience. I think I successfully organized the information into a readable and easily navigated composition.
