Client: Physician's Choice Medicare Plus HMO by GEMCare Health Plan
Project: 2014 Annual Enrollment Campaign
Project: 2014 Annual Enrollment Campaign
This was an annual ad campaign targeted at seniors to inform them of their Medicare benefits and encourage enrollment into GEMCare, a health plan consisting of local doctors and specialists. One of the challenges presented when designing these advertisements was fitting all of the required text into the allotted space. I was also required to keep the majority of the text at or above a 12 point font size since we were advertising to a senior audience. I think I successfully organized the information into a readable and easily navigated composition.
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/c58da7cf-b337-45ac-8f8b-ad06be6c57dc_rw_1200.jpg?h=9ead43a54abf38a75e4274064dc150cc)
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/8069bf01-c421-4c9b-b4fb-ad7e0c82c9a0_rw_1200.jpg?h=fa420497fcc9cf131d5878c8e20b8ff8)
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/d2ae14a3-1bff-4641-b836-40b5b5ba9c6f_rw_1200.jpg?h=9d673205d8cb7b37e8f15064c8b16c99)
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/df5269ed-c8c9-4404-b19d-0291d3d13663_rw_1200.jpg?h=8756c74088a9e0f4a2544c2fb0f5bf1f)