Client: The Centennial Group
Project: Logo and Marketing Materials
Project: Logo and Marketing Materials
The Centennial Group (TCG) is a medical practice management company that focuses on providing business services to the healthcare industry. They needed their image to have a cutting edge feel and a focus on medical technology. While brainstorming this project, I came up with the following keywords: Medical, Efficiency, Technology, Growth, and Streamline.
The resulting solution is a logo that is set in Baskerville, a serious, reliable font that can stand the test of time, and a gradient band graphic that represents progress and efficiency. The band becomes "digital" to emphasize TCG's focus on technology and future possibilities. The marketing materials continue this theme with their clean, easy to navigate layout.
Marketing Folder
Folder Insert
Folder Insert
Folder Insert
Proposed Business Card Options
Excerpt from User Manuel