Client: John Horton
Project: Steampunk Johnny's Logo
Project: Steampunk Johnny's Logo
My client was opening a coffee shop in Ventura, California and wanted a steampunk theme for his business. He envisioned turn of the century inspired lettering accompanied with dark, rich colors. We came up with a logo that portrays just that, with a graphic that lends itself to the steampunk style, while also encompassing a nice, warm cup of coffee. Scroll down to see some of my process work that led me to this design.
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/f3320916-2164-41ba-9079-774786cbe410_rw_1920.jpg?h=e123c80a2dc748df0777947d84972021)
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/66f018c6-ba89-41e9-b2c0-8064c8a8d8bf_rw_1200.jpg?h=6f7505efff4bc5b9347dce456da72d46)
Initial sketches to help brainstorm ideas
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/2224ed94-3a17-4d5e-8351-e070e940f9ea_rw_1920.jpg?h=f638eb6fa63d0d1ce31451ae659cfbc4)
Exploring some different styles and techniques
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/98a36540-26a0-4a80-8b7c-1dcc64c09b66_rw_1200.jpg?h=46f249ad2ec4a1fc4a6954239bd9425f)
Getting closer to the final logo
![](https://cdn.myportfolio.com/1a788a56-daa6-4157-9af6-17dc71ca2a04/d9ca351b-9454-43e5-8a4d-93b16a267fb3_rw_1920.jpg?h=7eb15627d9e61a54d6750fd8c4eec120)
Different color options